- Business and Management -'Strategy'
Business and Management -'Strategy'
Network Capital and Biocapital
This paper will take an in-depth look into the work of two
influential authors: 'Network Culture' written by Tiziana Terranova
and 'Biocapital' by Kaushik Sunder Rajan. First of all, the content
of both of these books will be examined in detail and comments
given on their worth as texts of business and management strategy.
However, the bigger questions which plague the modern theorist are
whether the changes brought about by current technological changes,
more specifically the internet and the digital economy, are
permanent changes to the classical understanding of labour and its
role in the production function and what, is any, is the
exploitative nature of these changes on what Terranova describes as
United States) and the
personal agendas of the people at the helm is what influences
organisational strategy, its effect on organisational development
and eventually profit.
On the other hand, Terranova has looked at the concept of free
labour and organisational behaviour. She has concluded that while
superficially appearing so, labour is not entirely free as, in her
example; the internet user does get some benefit by using the net.
Some of the classic examples are the email facility which, unless
corporate, is by and large free - advertising supported. However,
she also looks at the power of the multitude in the form of neural
networks and decision making taking a bio-turn where the decision
regarding organisational evolution as well as structural memory is
basically a neural pathway. The collective works as a single large
entity where the individuals influence the monolith, unlike Rajan's
cases, where the monolith influences the individual. These two
theorists have differences for good reason, Rajan's analysis is
very detailed, follows a case study method, and dwells, perhaps
excessively, on the authors personal experiences, perhaps as a
means of getting the reader more involved in the study. On the
other hand, Terranova's writings are largely based on an analysis
of secondary literature. This would put Terranova's study, more in
the realm of theory whereas Rajan's study is more of an MBA case