- Four Seasons Hotels and Resorts. Illustrate your essay wit...
Four Seasons Hotels and Resorts. Illustrate your essay with specific examples.
1.1) Assess how and why the First Pillar strategy has
evolved as it has. Assess the Four Seasons brand positioning and
location strategies. Also evaluate Four Seasons entry mode
At the time of the inception of the Four Seasons Hotels and
Resorts in 1961, the concept was to provide customers a feeling of
both hotels and motels.
Also, the company should continue with its strategy of treating
each employee specially and training them well.
Apart from this the group should keep innovating so as to remain
on top always. The innovation may be in terms of employees or
customer service. This may even include measures in which customers
are requested to come forward and train employees in ways they feel
would be beneficial for other customers as well.