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Four Seasons Hotels and Resorts. Illustrate your essay with specific examples.

1.1) Assess how and why the First Pillar strategy has evolved as it has. Assess the Four Seasons brand positioning and location strategies. Also evaluate Four Seasons entry mode choices.

At the time of the inception of the Four Seasons Hotels and Resorts in 1961, the concept was to provide customers a feeling of both hotels and motels.

Also, the company should continue with its strategy of treating each employee specially and training them well.

Apart from this the group should keep innovating so as to remain on top always. The innovation may be in terms of employees or customer service. This may even include measures in which customers are requested to come forward and train employees in ways they feel would be beneficial for other customers as well.

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