Market Research is an objective
and systematic method used to identify, collect, analyse, and disseminate information
in order to improve the decision making processes in marketing. The results of this
type of research are used to provide solutions to problems in marketing as well
as identify opportunities in the same field.
Academics pursuing a degree related to business, marketing,
and advertising may be required to provide an extensive market research as a form
of dissertation. These market research papers will delve into aspects that include,
but are not limited to:
A market research usually involves the use of questionnaires and focus group discussions
to get an idea as to what the public wants and needs. If you are tasked to perform
market research, you will need to employ specialised techniques to gather information.
The techniques involved in market research require a set of specialised skills and
may become rather difficult to handle, especially for students who do not have a
lot of experience in this field.
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