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Motivation through social interaction at work


In the corporate world of today, profit margins are shrinking in every industry and it is becoming increasingly difficult to retain one's customers due to the phenomenal increase in competition levels, employees and their intellectual capital are difficult to retain by satisfying them both monetarily and psychologically, and the investors are becoming increasingly demanding over long-term and short-term gains.

This dissertation is focussed on the employees of the organisation and deals with motivating them at their jobs. It seeks to identify ways of motivating employees within the organisation through social interaction and informal means, thereby encouraging them to give their best as they work towards achieving organisational goals.

The author believes that the qualitative form of data analysis is more appropriate for the following reasons:

  • It is consistent with the research philosophy and approach, and can provide intricate details and understanding when studying on an event or a social process.
  • Qualitative data collecting is quite suitable for studying organizations, groups and individuals (Strauss and Corbin, 1990).
  • It is generally accepted that, for inductive and exploratory research, qualitative methods are most suitable, as they can lead us to hypothesis building and explanations (Ghauri et al., 1995).

Research limitations

  • Given the number of variables and the diverse way in which motivational techniques can be used by organisations in different industries, the results of this research cannot be generalised across geographical boundaries and industries.

Code of Ethics

  • Respondent bias is expected to be considerable, as respondents will obviously tend to view all questions and give their responses from the perspective of their specific organisation. The researcher will not however, introduce bias to the data collection exercise, and will take the responses of all interview and survey respondents at face value.
  • The researcher will collect the qualitative data using semi-structured interviews from the Human Resources Managers using a tape-recorder or a dictaphone with the permission of the participants. This will allow the researcher to concentrate on the interview without pressure of struggling to get the interviewee's words down on paper (Flowerdew and Martin, 2005).
  • In order to respect the privacy of the respondents, both the interviewees and the survey respondents, as part of the survey, the identity of the respondents will not be revealed.


The level of complexity of the issues around the concept of motivation is apparent from the various motivational theories available on the subject. This dissertation seeks to open up possible avenues for companies as they go about trying to retain their best employees and motivate them to continue to do their jobs to their best abilities. In conclusion, it would seem that if organisations were to implement these methods of motivating employees through social interaction, then more work needs to be done to evaluate and establish their effectiveness, which is precisely what this dissertation seeks to achieve.

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