- Motivation through social interaction at work
Motivation through social interaction at work
In the corporate world of today, profit margins are shrinking in
every industry and it is becoming increasingly difficult to retain
one's customers due to the phenomenal increase in competition
levels, employees and their intellectual capital are difficult to
retain by satisfying them both monetarily and psychologically, and
the investors are becoming increasingly demanding over long-term
and short-term gains.
This dissertation is focussed on the employees of the
organisation and deals with motivating them at their jobs. It seeks
to identify ways of motivating employees within the organisation
through social interaction and informal means, thereby encouraging
them to give their best as they work towards achieving
The author believes that the qualitative form of data analysis
is more appropriate for the following reasons:
- It is consistent with the research philosophy and approach, and
can provide intricate details and understanding when studying on an
event or a social process.
- Qualitative data collecting is quite suitable for studying
organizations, groups and individuals (Strauss and Corbin,
- It is generally accepted that, for inductive and exploratory
research, qualitative methods are most suitable, as they can lead
us to hypothesis building and explanations (Ghauri et al.,
- Given the number of variables and the diverse way in which
motivational techniques can be used by organisations in different
industries, the results of this research cannot be generalised
across geographical boundaries and industries.
Code of Ethics
- Respondent bias is expected to be considerable, as respondents
will obviously tend to view all questions and give their responses
from the perspective of their specific organisation. The researcher
will not however, introduce bias to the data collection exercise,
and will take the responses of all interview and survey respondents
at face value.
- The researcher will collect the qualitative data using
semi-structured interviews from the Human Resources Managers using
a tape-recorder or a dictaphone with the permission of the
participants. This will allow the researcher to concentrate on the
interview without pressure of struggling to get the interviewee's
words down on paper (Flowerdew and Martin, 2005).
- In order to respect the privacy of the respondents, both the
interviewees and the survey respondents, as part of the survey, the
identity of the respondents will not be revealed.
The level of complexity of the issues around the concept of
motivation is apparent from the various motivational theories
available on the subject. This dissertation seeks to open up
possible avenues for companies as they go about trying to retain
their best employees and motivate them to continue to do their jobs
to their best abilities. In conclusion, it would seem that if
organisations were to implement these methods of motivating
employees through social interaction, then more work needs to be
done to evaluate and establish their effectiveness, which is
precisely what this dissertation seeks to achieve.