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Pizza Express Website Ecommerce Proposal

Introduction

This proposal identifies the opportunities and benefits that can be gained by Pizza Express from developing a sell-side ecommerce website. This is intended to exploit the ecommerce technology for ordering Pizza's online for either home delivery or collection.

Pizza Express currently does not offer an ecommerce sell side website for customers to places orders online. Their competitors, Pizza Hut and Domino both provide this functionality allowing customer to either collect from restaurants or have orders delivered to their home address, at a specific time as chosen by the customer.

The benefits Pizza Express can gain from providing an online ordering service include:

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