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Research Methodology

The purpose of the study is to understand the three key global marketing techniques: standardization, adaptation and combination. Through the interviews, this research aims to understand how strategies like adaptation and standardization work and how they are employed. It attempts to look at both the advantages and disadvantages of each of these methods.

 

 

Summary: This interview was a very insightful experience, as it helped understand the process of marketing much better and how advertising decisions are being made in the business environment.

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