Marketing Essay Writing
Perhaps choosing the topic is the most difficult
part in completing
marketing essays or any essay in general. It is in
identifying the issue that you get trapped 99% of the time. This is
a very common dilemma in essay writing. However, once you have
decided on the topic, everything else should be easy.
In writing marketing essays, it is important to
note the most prevalent strategy in the world of internalisation:
marketing mix (4Ps). You can even devise a topic from the concepts
presented in marketing mix alone.
Here are useful
steps in writing marketing essays:
- Identify the topic or issue. You
can get ideas for your marketing essay from online advertisements,
radios or television. Or you can examine how large companies have
profited from the marketing mix perspective.
- Write an outline dividing your
essay into parts. It is always helpful to map out how it should
read. This also helps you organise your thoughts when you finally
- Brainstorm ideas and note them
down. Think about the different approaches to the issue and
scribble them. This is useful when you start discussing your
- Search for articles and journals
to back up your claims and ideas. Always use established sources.
You may check with your university for recommended references.
- Make sure to pick the most
appropriate sources or information to support your topic.
- Write a draft with the
introduction, body, and conclusion. Start from the ideas you have
scribbled down and organise them based on your essay plan.
- Finally, proofread your work and
mind the referencing style. Reread your essay to check if your
ideas are presented thoroughly and systematically.
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