- The Active Role of the Butler in Today's Hotel Industry. I...
The Active Role of the Butler in Today's Hotel Industry. Illustrate your essay with specific examples.
The researcher presents a rigorous academic study based upon the
role of butlers within the context of a five star hotel. The
researcher will seek to obtain empirical data which will be derived
from a corporate hotel to assist in meeting the aims of this
research project. The researcher will be explicit and critical in
his approach and will seek to keep any ideological bias when
accumulating the primary data to a minimum.
The researcher would like to thank his tutor for his precious time
and help in developing critical thinking skills and suggesting
improvements to the work. Similarly, the researcher is extremely
grateful towards the interviewees who participated in the research.
Their involvement was pivotal in generating objective and valuable
data in investigating the true efficacy and deciphering any
underlying myths correlated to the research topic. The research
study stands the researcher in good stead in carrying out such
similar research studies in the future.
Similarly, grooming is also purposely kept separate from
standard regimes in other organisations to ensure that consumers do
not link the two which is likely to increase perceived risk given
the lax approaches of lower standard hotels. The following chapter
will present the conclusion.
The research question was -
Should Butlers be considered as housekeeping managers within a
corporate environment given the holistic nature of their
Based on the primary and secondary data the answer is yes. The
literature review provides concepts and ideas which extend upon the
responsibilities of butlers within a corporate setting. The
empirical data provided up to date data analysis which accentuated
the literature review arguments as premised by theorists. Based on
the research conducted butlers are perceived as being housekeepers
who have a large amount of roles which extend beyond standardised
roles seen within normal hotels. Corporate hotels today need to act
in accordance with measures as enlisted by various regulatory
bodies which include health and safety, good structural settings
and price sensitivity to remain viable within a competitive
environment. Evidence from the Guardian (March 2009) states that
corporate hotels need to provide unique services to attract a wide
range of clientele and that such services need to extend beyond the
menu list. Corporate hotels operate in an extremely competitive
environment where tourism is the name of the game. Data from the
guardian states that tourism in the UK whilst may have declined in
the fourth quarter of 2008 remained stable for London. Being the
capital, most tourists would naturally visit the capital. Many
competitions are held in Europe which include the European
champion's league and the Olympics due to be held in 2012. Thus
there is additional accountability attached to corporate hotels to
maintain a service which differentiates them from the mainstream
standards settings preserved for the more financially conscious.
The research whilst providing data about one particularly hotel
does not necessarily reflect what is occurring in other corporate
settings. The Westminster hotel's butler service is thorough and
relative of clientele demands but the empirical data is largely
subjective and may involve ideological bias. However, it can be
premised that the small scale study did provide results which
generally tied in which what had already documented by previous
studies. As a recommendation further studies could be carried out
which would most likely yield widespread and insightful data
sufficient to cite a more objective conclusion on the performance
of butlers and eradicate generalisations. Such a large scale study
could solicit primary data from the northern and southern areas of
the UK to alleviate the impact of any cultural or geographical
stigma i.e. hotels in London are more posh and so work harder to
please their clientele. Small scale studies are susceptible to
instigating subjective options and this need to be appreciated.
Additional recommendations as enlisted by the primary data suggest
that better time management is required. Butlers must not
overburden themselves to the extent that tasks are disproportionate
to time availability. On a general basis though the research
provides some transparency behind the butler workload and thus a
conclusion can be drawn within the context of the research study.
The data signifies that personal dining services are high on the
list of priorities. This is a key element that differentiates
normal butlers in a normal setting and corporate butlers in
corporate settings. Evidently, this is the reason why one should
refer to them as housekeepers given their distinctiveness in
service and dress sense.