McAfee SECURE sites help keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams

Business and Management -'Strategy'

Network Capital and Biocapital

This paper will take an in-depth look into the work of two influential authors: 'Network Culture' written by Tiziana Terranova and 'Biocapital' by Kaushik Sunder Rajan. First of all, the content of both of these books will be examined in detail and comments given on their worth as texts of business and management strategy. However, the bigger questions which plague the modern theorist are whether the changes brought about by current technological changes, more specifically the internet and the digital economy, are permanent changes to the classical understanding of labour and its role in the production function and what, is any, is the exploitative nature of these changes on what Terranova describes as "immaterial" labour.

United States) and the personal agendas of the people at the helm is what influences organisational strategy, its effect on organisational development and eventually profit.

On the other hand, Terranova has looked at the concept of free labour and organisational behaviour. She has concluded that while superficially appearing so, labour is not entirely free as, in her example; the internet user does get some benefit by using the net. Some of the classic examples are the email facility which, unless corporate, is by and large free - advertising supported. However, she also looks at the power of the multitude in the form of neural networks and decision making taking a bio-turn where the decision regarding organisational evolution as well as structural memory is basically a neural pathway. The collective works as a single large entity where the individuals influence the monolith, unlike Rajan's cases, where the monolith influences the individual. These two theorists have differences for good reason, Rajan's analysis is very detailed, follows a case study method, and dwells, perhaps excessively, on the authors personal experiences, perhaps as a means of getting the reader more involved in the study. On the other hand, Terranova's writings are largely based on an analysis of secondary literature. This would put Terranova's study, more in the realm of theory whereas Rajan's study is more of an MBA case study.

Related Links
To Top