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Giving industry specific application, evaluate the importance of theories about dimensions of culture to the modern global manager

Globalization is the latest buzzword in the business world today. Many organizations are indulging into cross border operations in the race to gain competitive gains.  For example, US firms like Coca Cola, General Electric, etc. today operate beyond the boundaries of US and derive a large part of their profits from those new markets. Similarly, Toyota, a Japanese firm has grown its market share and jobs in US, North America.  However, the competitive advantage that the organizations gain by diffusing across different organizational and geographical boundaries can be successfully adopted by other firms as well (Teagarden & Von Glinow, 1997). One of the most significant factors that help organizations to face the inherent challenges of a competitive, global business environment is the capability of the organization's human resources as they are not easily replicable (Yeung & Ready, 1995). Proper management of human resources is growingly becoming critical for the success and sustainability of the organisation. Although organizations are benefiting from global operations, the flip side to this globalisation process is the increase in the Cultural differences within an organization. These differences lead to concern on the managerial functions regarding interaction between employees of different cultures and their effective management. This report gives an insight into the aspects of national and corporate cultures. Further, the relevance of various theories of cultural dimensions are discussed from the point of view of modern global manager.



On careful examination of literature, we notice that the importance of the theories of culture cannot be ignored and termed as outdated. These theories of dimensions of cultures go a long way in training the managers regarding the cultural issues. It is important for managers to be cross culturally trained while doing business across the boundaries. These training programs help corporate executives and managers by offering them the most relevant, practical, and up-to-date knowledge and tools. Management of employees would become very difficult for managers if they do not realize that there are differences in perspective on how different people approach work - their daily routines of attending meetings, conversing, performing tasks, and meeting expectations. In conclusion, global managers must understand the dimensions of culture as suggested by theories discussed above, and strike the right balance between the corporate culture and the local culture for effective and smooth running of operations.

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