- Research Methodology
The purpose of the study is to understand the three key global
marketing techniques: standardization, adaptation and combination.
Through the interviews, this research aims to understand how
strategies like adaptation and standardization work and how they
are employed. It attempts to look at both the advantages and
disadvantages of each of these methods.
Summary: This interview was a very
insightful experience, as it helped understand the process of
marketing much better and how advertising decisions are being made
in the business environment.