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中文A Critical Evaluation of Strategic Change and Entrepreneurship
Executive Summary This report analysed and critically evaluated the strategies adopted by automotive supplier Continental AG from the beginning of 1990s to date. The analysis revealed firstly, that Continental AG set the agenda for strategic change by calling the company to focus on profitability and innovation. Secondly, implanting profitability towards a new growth strategy was […]
Managing a Marketing Research for a Hotel Project
Introduction Projects can be defined as “one-off activities with a well-understood end goal” (Webb, 1994, p. 37). And the project manager is seen as the “expression of [the] need to bring together, to co-ordinate and control individuals in different disciplines, in pursuit of a common goal” (p. 38). This project reports on the managing of […]
The Role Of A Project Manager In Project Management
INTRODUCTION: With any project planned, there are factors which determine its success. These can be broadly classified as: how success is judged (success factors) and the factors contributing to the success (success factors). The link between these two critical success factors lies in the role and the effectiveness of the project manager plays from the […]
Study to Evaluate that Strategic Issues Faced by Managers in Different Organisations Depend on their Business Context
Introduction Due to a rapidly changing business environment an organisation requires a dynamic strategic planning process and flexible use of resources (Richard A. Swanson, 1995). Organisations utilize their resources within the constraints imposed by the industry’s competitive environment to design strategies which ultimately affect their financial performance (H. John Hall, Jeffrey P. Katz, Marilyn T. […]
Motivation through social interaction at work
Introduction In the corporate world of today, profit margins are shrinking in every industry and it is becoming increasingly difficult to retain one’s customers due to the phenomenal increase in competition levels, employees and their intellectual capital are difficult to retain by satisfying them both monetarily and psychologically, and the investors are becoming increasingly demanding […]
Functional Analysis
INTRODUCTION The concept of functional analysis was first developed by Lawrence D. Miles to address difficulties in satisfying the requirement to meet shortages of manufactured parts and electrical components which were in high demand during World War II. His concept of functional analysis was further developed in the 1960s by Charles W. Bytheway, a design […]
Risk management
INTRODUCTION: Academic research into project management is fairly recent. This report addresses two specific areas that have been generating particular interest, debates as well as ample scope for further research in the field of project management – decision making and risk management. Decision making in today’s industry is highly complex due to the number of […]
