English
中文“New Media Marketing; A case Study of Air Marketing”
Executive Summary Air marketing is a marketing consulting company that carries out media consulting in companies. The company has a wide range of portfolio including the music industry, catering industry, leisure industry and manufacturing industries. Air Marketing has been successful in the past years, but with the growth of the internet and other means of […]
Outline to promote fresh and directional concept for future fragrance, referencing cultural influences and looking at new ways to promote fragrance
Abstract – This dissertation seeks to produce a specific industry brief on image enhancement, brand recognition, trend forecasting and consultancy through the utilisation of focus group work, editorial team-working, styling and image making, lay-out, film-making and presentation to advise our client. P & G Prestige & Beauty need to know what consumers may want in […]
Critically analyse and evaluate the role of public relations in the practice of corporate communications
1.0 Introduction The following essay will apply theories and models to evaluate the role that public relations plays in a corporate environment, relevant examples will also be used to demonstrate how public relations has a vital role in increasing brand and company awareness, protecting and enhancing a company’s reputation, educating an audience and crisis communications […]
