- Why has advertising and promotions come to be so central a...
Why has advertising and promotions come to be so central and ubiquitous in modern life?
Product advertisements are broadcasted through media such as the
television, internet, newspapers and magazines, flyers, posters,
and so many others. Billboards are a common element in cityscape,
commercials are squeezed in as part of the timeslots of TV shows,
and print ads constitute a thick percentage of the pages of
magazines. And since the development of websites, spaces have been
allocated for banners and streamers of advertisements in every
page. In addition, advertising methods like internet pop-ups,
telemarketing, and unsolicited emails (also referred to as SPAM)
even make consumers complain about advertisements being invasive of
Advertisements are everywhere. Not only are they a part of
everyday lives, but they even contribute a substantial sum of the
daily dose of visuals we each digest. It has come to a point
where they are sometimes viewed as nuisances and even referred to
by some as "mental pollution".
Advertising became a successful force of influence because the
psychology behind it is so well-manipulated to the point that it is
actually impressive. These advertising tactics are unquestionably
unethical. But whether we can regulate these manipulations is an
even greater force to be dealing with.
Nevertheless, business has grown a great deal of dependence on
the advertising industry. And companies, being mainly concerned
about the profitability of their business, will continue to employ
advertising services to their maximum extent allowable by law.