A contest could be the unique route of an aspiring student to admission into university. The winner of an advertising contest will be offered a completely unconditional slot by Falmouth University in its BA in creative advertising. The university aims to attract more talents to the course and make it more familiar to more people.
Theme and Media
The competition will test participants’ ability to come up with creative ideas in advertising. The challenge is to “sell something you own in the most creative way you possibly can.” Contestants can use film, story, poster, tweet, email, hyper-link, the traditional post or anything. Guidelines of the competition say that “It’s all about how good the idea is and whether it solves the brief.”
The competition is open to new enrolees for the start of the new academic year 2015-16 and who should be British citizens. Interested applicants have until 1 December to submit their entries. Members of the teaching department for the degree will judge the competing pitches. The winner will be informed by 1 January 2015 and will also need to apply to Falmouth University through the usual UCAS route.
Introducing the Education
The competition aims to be an attractive route for students into advertising studies in the higher education level. The university’s creative advertising head, Sion Scott-Wilson says that it is an interesting way to introduce the advertising degree to more people and for them to be able to discover it and its beauty. He relates that many careers officers overlook the BA in creative advertising and students and their parents do not include it in their possible choices. The reason behind is that there is no clear bridge to such education and profession, Mr Scott-Wilson relates.
Attracting Talented Students
Another purpose of the contest is to discover more people who have the ability to concoct new and unique ideas, who are more mature and who come from different backgrounds in terms of profession, industry and geography, among others, Mr Scott-Wilson adds. Even though people are very much exposed to advertisements and even though how popular it is, many people are still not familiar with the advertising profession and, more importantly, how to enter it, the university’s representative adds.
According to Mr Scott-Wilson, the most successful and fulfilled students and professionals in advertising are those who have a passion for writing poetry, drawing, photography or designing games. He notes though that these are not requirements for admission into the degree programme nor are they part of the formal school curriculum.
Creative Advertising at Falmouth
The BA in creative advertising in Falmouth opened in 2010. This year, an estimated 50 students will come in. Most of them are school leavers who went through the standard admissions process.